Daliborka Kekeljević – DASHA is a visual artist and designer whose work explores the intersection of art, aesthetics, and visual storytelling. With a foundation in fine and applied arts, her practice is rooted in a strong sensitivity to composition, color, and form, developed through both formal education and extensive professional experience.
She completed her early artistic education at the Secondary School of Design “Bogdan Šuput” in Novi Sad, followed by studies at the College of Fine and Applied Arts in Belgrade. She later earned a degree in Communications and Public Relations from the Faculty of Culture and Media in Belgrade, further expanding her understanding of visual communication and audience engagement.
Working across various visual disciplines, she approaches design as an extension of artistic expression, often blurring the boundaries between functional and purely aesthetic work. Her visual language is refined yet expressive, shaped by an ongoing interest in emotion, identity, and the subtle narratives embedded in everyday life.
Deeply influenced by visual culture, beauty, and personal introspection, her work reflects a balance between structure and intuition. Whether through independent artistic explorations or applied visual formats, she seeks to create work that resonates on both a visual and emotional level. This dual path—artistic and applied—has allowed her to develop a distinctive approach that integrates conceptual thinking with visual clarity.
Based in Novi Sad, Serbia, Kekeljević continues to evolve her artistic expression through projects that connect art, design, and contemporary visual identity.
